Various Huron skincare and grooming products arranged alongside a travel bag.

4.8* | 6k+ Reviews

Welcome, Endorphins Community! We're Huron 👋

The easiest choice in a world full of difficult ones. Like, which shoes to wear today? Or should I update my Strava PFP?

Award-winning products and fragrances built by the industry's best formulators and developers

100% Vegan formulation and certified Cruelty-Free

Made with mostly natural ingredients and performance-based safe synthetics that work. No harsh chemicals

Ships within 1 Business Day

30-Day Money Back Guarantee

FREE Shipping

250,000+
Happy customers

5 Reasons Why 250,000+ Customers Made the Switch to Huron and are Reaping the (Great-Smelling) Benefits.

1

Product performance over everything. Period.

Whether you're looking for all-day odor protection or products to strengthen your hair, we've got you covered. In a recent survey, 84% of respondents selected 'product experience and performance' as the primary reason for repurchasing from us. The sensorial nature -- texture, use, format, after feel -- of our products sets us apart. We average a 4.8* product rating across 6,000+ reviews.

2

"The internet's favorite smell."

Across product categories, we work with world-class perfumers and our in-house fragrance expert to create scents that we know guys (but really everyone) can't get enough of. From our subtle, clean skincare scents to our fan-favorite body scents, our goal is to make you love the way you smell, every day.

Note: a customer gave us this title and we think it's pretty awesome.

Hand spraying liquid from a bottle labeled 'Huon' in front of a window.

3

Products built by the industry's best.

Co-founder Matt T. has studied the biochemistry and science behind skin for decades. Matt built products for some of the biggest, most premium and most recognizable brands in personal care and grooming (e.g. Tom Ford for Men, Lab Series, etc.). His decades of expertise has allowed us to create the best possible products on the market.

4

We are our own customers.

Our co-founder, Matt M., was the kid that grew up with bad skin and grooming troubles. Acne, blemishes, redness, irritation, body odor, thinning hair. You name it; he had it. We built Huron using the most clean, rigorously-tested and efficacious ingredients to help combat these issues and more.

A smiling man sits on a pallet of boxes in a warehouse, holding two small packages.

5

Backed by Science. Built for you.

All of our products and scents are build from scratch. Each product is custom-formulated and undergoes rigorous processes to ensure we're surpassing our own high-bar. We leverage the highest-quality, best-performing ingredients. Because why would we make or sell a product that's not good enough for us? Spoiler: we wouldn't.

Join 250,000+ Who Have Switched to Huron.

Superior body wash

"Love the scent. I’ve been using this Body Wash for over a year now and have not gone back to any other brand. Leaves my skin feeling clean and not dry."

-Vincent R.

Smells AMAZING!

"Best smelling - and cleaning shampoo, hands down. I usually wash my hair twice a week and this stuff ensures it’s super clean. Just get it!"

Justin F.

The best of the best

"This conditioner really nourishes my hair and a smooth feel to it. Also, this conditioner has a foaminess to it so every hair is treated."

Carlos B.

4.8* | 6k+ Reviews

Make Your Effort Look Effortless.

Fragrance-first, Performance-based personal care products that will leave you looking good, smelling great, and feeling amazing. For a limited time while supplies last.

“Best Smelling Body Wash” - Robb Report

"Best Men's Shampoo" - Esquire Grooming Awards

"Best Conditioner for Men" - Men's Journal

"Best Fragrance of the Year" - Men's Health Grooming Awards 2023 and 2024