we take personal care personally.

Helping you look (and smell) alive out there

250,000+ Customers | 5k+ Reviews | 4.8* avg rating

10x "Best Product of the Year" Award Winner

We've been awarded "Best Product" by the likes of Men's Health, Esquire, GQ, The Manual and others.

One shared vision

And two Matts bringing it to life

Matt M. (right) spent decades dealing with skin issues -- acne, blemishes and redness. The only products that seemed to work were insanely expensive.

Matt T. (left) spent decades building products for some of the best largest and most premium brands in the world (e.g. Tom Ford, Lab Series, etc.).

We teamed up to create a world-class offering of men's products leveraging the experience and personal struggles we've learned along the way.

We're excited that you're here and hope that you'll join along for the ride.

Or this is what they rant and rave about, at least

Why our customers love Huron

Through surveys, customer calls, emails, texts, facetimes, and the occasional in-office Happy Hour, we've enjoyed building Huron alongside of our customers.

Product performance over everything. Period

Products built from scratch

Whether you're looking for all-day odor protection or products to strengthen your hair, we've got you covered. In a recent survey, 84% of respondents selected 'product experience and performance' as the primary reason for repurchasing from us. The sensorial nature -- texture, use, format, after feel -- of our products sets us apart. We average a 4.8* product rating across 5,000+ reviews. 

"The internet's favorite smell"

A customer gave us this title and we're not letting go

Across product categories, we work with world-class perfumers and our in-house fragrance expert to create scents that we know guys (but really everyone) can't get enough of. From our subtle, clean skincare scents to our fan-favorite body scents, our goal is to make you love the way you smell, every day.

Built by the Industry's best

decades of product and fragrance development

Co-founder Matt T. has studied the biochemistry and science behind skin for decades. Matt built products for some of the biggest, most premium and most recognizable brands in personal care and grooming. His decades of expertise has allowed us to create the best possible products on the market. 


We are our own customers

a lifetime of skin struggles

Our co-founder, Matt M., was the kid that grew up with bad skin and grooming troubles. Acne, blemishes, redness, irritation, body odor, thinning hair. You name it; he had it. We built Huron using the most clean, rigorously-tested and efficacious ingredients to help combat these issues and more.