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We started Huron to help you look out for the guy in the mirror.

Guys aren’t the
best at caring for
themselves.

Guys aren’t the best at
caring for themselves.

But that’s not
your fault.

It's time man.

The neon blue body wash you’ve been using since college, that’s on you. But the lack of good information and the stigma that guys don’t need things like toner and moisturizer, that’s on the industry. We’re here to change that.

The neon blue body wash you’ve been using since college, that’s on you. But the lack of good information and the stigma that guys don’t need things like toner and moisturizer, that’s on the industry. We’re here to change that.

Who we’re for

No nonsense
personal care.

You need someone to tell you that the testosterone that puts hair on your chest and musk under your arms also makes your skin more oily than women’s. And that you should wash your face twice a day. We’ll be that guy.

We’re here to do
things differently.

We’re here to do
things differently.

Until now, there were two kinds of personal care options: brands that leverage ultra-premium ingredients with hefty price tags, and brands that haven’t changed since you’ve been in middle school. Unlike both, we do our business online so we can use high-performing ingredients and keep the cost to a few beers.

What’s inside our bottles.

For the past 18 months, we’ve explored more lotions, potions, washes, cleansers, and products than most men will ever experience in a lifetime. But, we were on a mission to offer you the best possible products that we could. All of our products are 100% vegan, are never tested on animals, and are free of parabens, sulfates, silicones, phthalates, and aluminum.

If you're not sure what those things are, check the stuff in your bathroom. They're fillers and pore pluggers that can be harmful and irritative, especially when used over long periods of time. Your skin is your largest organ. We use ingredients that help you treat it right.

What’s inside our bottles.

For the past 18 months, we’ve explored more lotions, potions, washes, cleansers, and products than most men will ever experience in a lifetime. But, we were on a mission to offer you the best possible products that we could. All of our products are 100% vegan, are never tested on animals, and are free of parabens, sulfates, silicones, phthalates, and aluminum.

If you're not sure what those things are, check the stuff in your bathroom. They're fillers and pore pluggers that can be harmful and irritative, especially when used over long periods of time. Your skin is your largest organ. We use ingredients that help you treat it right.

Meet Matt.

Matt Mullenax

Growing up, I had bad skin. I tried everything -- painful astringents, things prescribed by dermatologists, basically everything GQ recommended -- and none of it worked until I bought a crazy expensive "luxury" face wash. But as a kid from Ohio, I couldn't justify (or afford) paying $50+ for skin products. I didn't know it at the time, but that experience planted the seed for Huron.

Our mission is to offer A+ personal care products that won't break the bank -- top-performing products, built with you in mind.