Esquire recently awarded our Shampoo as the Best Shampoo of 2021. Since launching our hair category in November 2020, the receptivity has been outstanding. The team at Esquire had the following to say:
Everything about this shampoo, from the subtle scent to the effective but gentle clean, makes it your best all-around shampoo for everyday use.
Here’s what separates this Shampoo from the pack and why it was named best in class.
A gentle Shampoo that acts tough.
Our gentle, sulfate-free shampoo is built with a plant-based surfactant (coconuts!), which provides a rich and moisturizing creamy foam. This lather is equal parts refreshing as it is cleansing - washing away daily oil, sweat, and flakes. Worried about washing too much or too frequently? Not here. We’ve formulated ours to be gentle, not stripping or harsh like many shampoos on the market. Shampoo is best when you need to clean the hair -- post-workout, post-sweat or post-anything that might result in sweat, pollutant exposure (hey there, environment), or grime. Plus the smell of citrus and juniper will leave your hair smelling fresh, too.
Fight against thinning hair.
According to the National Library of Medicine, 53% of men will have ‘moderate to extensive hair loss’ by age 49. While Father Time might not be on our side, our Shampoo might help prolong the *cough* inevitable. Vitamin E and Panthenol work to decrease the appearance of thinning hair and to reduce oxidative stress in the scalp, which has been linked to hair loss. Sounds like a winning combo, right?
Hair health is hair wealth.
Argan Oil and Glycerin in the Shampoo are both plant-derived ingredients that help attract and seal moisture to the hair, and restore smoothness, shine and softness. Our Shampoo also contains Biotin - a water-soluble vitamin that’s a part of the vitamin B family. It plays an important role in the health of your hair, skin, and nails. And while deficiency is rare, a Biotin-deficient diet can lead to hair loss. Take -- or in this case, apply -- your vitamins.
For all types of hair.
Some Shampoos are specifically formulated for thinning hair. Others for hair color treatment. And some targeting curly vs. straight hair. Whatever your hair style or type may be, our rich and creamy hydrating Shampoo cleans and nourishes the scalp with an invigorating feel as it keeps hair smooth, strong, full and healthy looking. Confidence starts at the top, and we’ve got you covered.
Made without the bad stuff.
You may or may not be familiar with some of these chemicals. Our silicone-free shampoo offers the same rich lather as with the use of silicones, but without the potential negative side effects including reproductive and developmental concerns. Sulfates, a popular surfactant (i.e. ‘detergent’) used as a cleansing agent and responsible for foaming action, can damage the hair and scalp by stripping away naturally occurring proteins and oils. Instead, we use Sodium Cocoyl Isethionate -- a mild, gentler sulfate-free surfactant derived from coconuts. Plus, our products are always made without parabens, phthalates or aluminum.