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Confidence isn't loud, it just smells good
Built by Tom Ford's fragrance expert
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Ingredients Rooted in Science. Products Built for Performance.
We've teamed up with the world's best formulators to create products that will make you look, smell, and feel your best.

Clean ingredients that perform. No parabens or sulphates. No Junk.

Unique, Built-from-Scratch Scent Profiles from the World's Best.

Daily Confidence within Starts with Your Skin.
Ingredients Rooted in Science. Products Built for Performance.
We've teamed up with the world's best formulators to create products that will make you look, smell, and feel your best.
Scent
Sea Salt + Driftwood: An aquatic, sunlit scent with vibrant notes of mandarin, cardamom and anise surrounded by the coastal airiness of blue-sage, moss and palm leaves. The mineral freshness of sea salt combines with driftwood, vetiver and sun-bleached cedar for a scent that is dynamic, fresh and easy-going.
Original Citrus + Eucalyptus: An invigorating scent of refreshing citrus, aromatic juniper and blue peppermint blends with herbaceous greens and an ocean-air accord providing a vibrant freshness. Notes of teakwood, sheer patchouli and musk combine to create a subtle woody quality that is overall crisp and energizing.
Sandalwood + Black Pepper: A warm, woody scent of rich sandalwood, energetic black pepper, ginger and cardamom blend with the freshness of airy violet leaf and baie rose. The scent builds with notes of cedarwood, elemi, amber and patchouli for an overall impression that is clean and smooth.
Details
Our energizing Body Wash is built with a rich, conditioning lather to whisk away dirt, oil, sweat and odor. Coconut oil, vitamin E and vitamin B5 hydrate, soothe and moisturize. Energizing ginseng and deodorizing witch hazel helps bring the clean wherever you go. And as always: no parabens, sulfates, phthalates, silicones or aluminum. All of our products are 100% vegan and Leaping-Bunny certified cruelty-free. Our products are made in the USA with globally sourced ingredients. 100% recyclable packaging. Size: 12.2 fl oz
Ingredients
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Fragrance (Parfum), PEG-40 Hydrogenated Castor Oil, PEG-150 Distearate, Aleurites Moluccana Seed Oil, Aloe Barbadensis Leaf Extract, Benzoic Acid, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Citric Acid, Cocos Nucifera (Coconut) Oil, Disodium EDTA, Ethylhexylglycerin, Hamamelis Virginiana (Witch Hazel) Water, Hedera Helix (Ivy) Extract, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Juglans Nigra (Black Walnut) Leaf Extract, Macadamia Ternifolia Seed Oil,Panax Ginseng Root Extract, Panthenol, Phenoxyethanol, Polyquaternium-10, Polysorbate 20, Quillaja Saponaria Bark Extract, Tocopheryl Acetate, Potassium Sorbate
Scent
Sea Salt + Driftwood: An aquatic, sunlit scent with vibrant notes of mandarin, cardamom and anise surrounded by the coastal airiness of blue-sage, moss and palm leaves. The mineral freshness of sea salt combines with driftwood, vetiver and sun-bleached cedar for a scent that is dynamic, fresh and easy-going.
Details
Our energizing Body Wash is built with a rich, conditioning lather to whisk away dirt, oil, sweat and odor. Coconut oil, vitamin E and vitamin B5 hydrate, soothe and moisturize. Energizing ginseng and deodorizing witch hazel helps bring the clean wherever you go. And as always: no parabens, sulfates, phthalates, silicones or aluminum. All of our products are 100% vegan and Leaping-Bunny certified cruelty-free. Our products are made in the USA with globally sourced ingredients. 100% recyclable packaging.
Ingredients
Water (Aqua), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Fragrance (Parfum), PEG-40 Hydrogenated Castor Oil, PEG-150 Distearate, Aleurites Moluccana Seed Oil, Aloe Barbadensis Leaf Extract, Benzoic Acid, Butylene Glycol, Chamomilla Recutita (Matricaria) Flower Extract, Citric Acid, Cocos Nucifera (Coconut) Oil, Disodium EDTA, Ethylhexylglycerin, Hamamelis Virginiana (Witch Hazel) Water, Hedera Helix (Ivy) Extract, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Juglans Nigra (Black Walnut) Leaf Extract, Macadamia Ternifolia Seed Oil,Panax Ginseng Root Extract, Panthenol, Phenoxyethanol, Polyquaternium-10, Polysorbate 20, Quillaja Saponaria Bark Extract, Tocopheryl Acetate, Potassium Sorbate
1x Moisturizing Body Wash
1x Aluminum-free, 48-hour Deodorant
1x Hydrating Conditioner
1x Strengthening Shampoo
FREE Sea Salt + Driftwood Cologne -Men's Health & GQ Scent of The Year
FREE Shipping
2 months supply on Shampoo, Conditioner, Body Wash and Deodorant
15% savings + free shipping on each renewal
Aluminum, Sulfate, Parabens, Phthalate free = clean ingredients that work
$112
$47
$0.78 per day
Choose Deo +
Body Wash Scent
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30-Day Money Back Guarantee
Cologne Only
$65 $55.25
4.5 Stars From 500+ Customer Reviews
Award Winning Scents
Viral on Tik Tok
Choose Your Scent
Subscribe and Save
15% OFF OFFER EXPIRES IN ONE HOUR
30 Day Risk Free Guarantee
Free Shipping
1x Moisturizing Body Wash
1x 48-hr Protection Deodorant
1x Hydrating Conditioner
1x Strengthening Shampoo
FREE Sea Salt + Driftwood Cologne -Men's Health & GQ Scent of The Year
FREE Shipping
2 months supply on Shampoo, Conditioner, Body Wash and Deo
15% savings + free shipping on each renewal
Aluminum, Sulfate, Parabens free = clean ingredients that work
$112
$47
$0.78 per day
Choose Deo +
Body Wash Scent
Subscribe and Save
30-Day Money Back Guarantee
Cologne only
$65 $55.25
4.5 Stars From 500+ Customer Reviews
Award Winning Scents
Viral on Tik Tok
Choose Your Scent
Subscribe and Save
15% OFF OFFER EXPIRES IN ONE HOUR
30 Day Risk Free Guarantee
Free Shipping
Meet Our Award-Winning Scents
NOW YOU DON'T HAVE TO CHOOSE BETWEEN HIGH PERFORMANCE AND GOOD FOR YOU |
PREMIUM PRODUCTS, APPROACHABLE PRICES |
BUILT BY FORMER TOM FORD DESIGNERS |
NOW YOU DON'T HAVE TO CHOOSE BETWEEN HIGH PERFORMANCE AND GOOD FOR YOU |
PREMIUM PRODUCTS, APPROACHABLE PRICES |
BUILT BY FORMER TOM FORD DESIGNERS |
Our co-founder Matt T. has been formulating for the world’s best personal care brands for 20+ years. Now he’s building even better—for guys like you.
Built by experts,
Not YouTubers.
Our formulas are engineered to deliver results: from long-lasting odor protection to scalp-healthy shampoos. Think: pro-level chemistry in every bottle, minus the pretentious price tag. It’s performance grooming from the lab to the locker room.
NO SULPHATES |
NO PARABENS |
NO PHTHALATES |
NO HARSH CHEMICALS |
NON-IRRITATING |
CLINICALLY TESTED |
ALLERGY TESTED |
ALUMINUM-FREE |
NO SULPHATES |
NO PARABENS |
NO PHTHALATES |
NO HARSH CHEMICALS |
NON-IRRITATING |
CLINICALLY TESTED |
ALLERGY TESTED |
ALUMINUM-FREE |
Award-Winning Scents
NOW YOU DON'T HAVE TO CHOOSE BETWEEN HIGH PERFORMANCE AND GOOD FOR YOU |
PREMIUM PRODUCTS, APPROACHABLE PRICES |
BUILT BY FORMER TOM FORD DESIGNERS |
NOW YOU DON'T HAVE TO CHOOSE BETWEEN HIGH PERFORMANCE AND GOOD FOR YOU |
PREMIUM PRODUCTS, APPROACHABLE PRICES |
BUILT BY FORMER TOM FORD DESIGNERS |
Our co-founder Matt T. has been formulating for the world’s best personal care brands for 20+ years. Now he’s building even better—for guys like you.
Built by experts,
Not YouTubers.
Our formulas are engineered to deliver results: from long-lasting odor protection to scalp-healthy shampoos. Think: pro-level chemistry in every bottle, minus the pretentious price tag. It’s performance grooming from the lab to the locker room.
NO SULPHATES |
NO PARABENS |
NO PHTHALATES |
NO HARSH CHEMICALS |
NON-IRRITATING |
CLINICALLY TESTED |
ALLERGY TESTED |
ALUMINUM-FREE |
NO SULPHATES |
NO PARABENS |
NO PHTHALATES |
NO HARSH CHEMICALS |
NON-IRRITATING |
CLINICALLY TESTED |
ALLERGY TESTED |
ALUMINUM-FREE |
FEATURED IN




