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Privacy Policy

Last revised: April 10, 2019

01

Introduction

Purpose. The purpose of this Privacy Policy is to describe how Middle West Enterprises, Inc. d/b/a Huron (“Huron”) collects, uses, and shares information about you through our online interfaces (e.g., websites) owned and controlled by us, including www.usehuron.com, www.lookaliveoutthere.com, and www.lookalive.com (collectively referred to herein as the “Site”). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us or as described at the end of this Privacy Policy.

Our Privacy Policy explains:

Scope; Third Party Sites. This Privacy Policy applies only to information we collect at and through the Site. Our Site also contains links to third party sites that are not owned or controlled by Huron. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Site and to read the privacy statements of each and every website that collects personal information.

Terms of Use. Please note that your use of our Site is also subject to our Terms of Use.

02

Information That We Collect

Information You Provide to Us

We collect information you provide to us, for example when you create or modify your account, register to use our Site, purchase products or services from us, request information from us, contact customer support, or otherwise communicate with us. This information may include: name; home or work address; billing address; shipping address; location; email address; telephone number; credit card or debit card number; date of birth; content you post or contribute to our Site, and any other information you choose to submit to us.

Cookies; Information We Collect Automatically Through Your Use of our Site

  • Google Analytics. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) and other marketing data analytics platforms to collect certain information relating to your use of the Site. Google Analytics and these other marketing data analytics platforms use “cookies,” which are text files placed on your computer, to help the Site analyze how users use the Site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners’ sites or apps,” (located at www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt-out, you will continue to see ads, but they will not be based on how your online activity.
  • Information Collected Through Cookies and Similar Technologies. We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device. A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences, and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, tracking user trends, and providing relevant advertising to you. (See, Advertising below.)
  • Location Enabled Features. Certain location-enabled functionality made available in the Site is provided by Google, Apple Inc., and other third party providers. Your use of that functionality may be subject to additional privacy (and other) terms and conditions (as updated from time-to-time), including the terms that are accessible through: http://www.google.com/intl/en-US_US/help/terms_maps.html and https://www.apple.com/legal/internet-services/maps/terms-en.html. You must exercise your own judgment as to the adequacy and appropriateness of the sharing of this information with us.

No Information from Children Under Age Thirteen

If you are under the age of thirteen (13), please do not attempt to register with us at this Site or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of thirteen (13), we will promptly delete that information. If you believe we have collected personal information from a child under the age of thirteen (13), please Contact Us or call us at (513) 909-4426.

03

How We Use and Share Your Information

To Provide Products, Services, and Information. We collect information from you in order to provide products and services that you purchase using the Site; register and service your online account; provide information that you request from us; contact you about your orders; process credit card and debit card transactions; ship products to you; send you promotional materials or advertisements about our products and services, as well as new features and offerings; administer surveys, sweepstakes, promotions and contests; provide interest-based targeted advertising to you. If we communicate with you via email, SMS, MMS, or other text message (“Text Message”) or push notifications (to the extent you permit us to do so), we may collect information regarding such communications, such as confirmation when you open an email, read a Text Message, or receive a push notification. We use this information for purposes such as to operate and improve our Services, including our customer service, or as otherwise permitted by this Privacy Policy. If you opt to have promotional offers from us sent to your mobile device, we may send you Text Messages regarding such promotional offers to the telephone number you provided to us.

Sharing with Third Parties. We may provide information to third party service providers that help us operate and manage our Site, process orders, provide advertising for us, and fulfill and deliver products and services that you purchase from us. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service.

Advertising. We may use how you browse and shop in order to show you ads for Huron that are relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our Site or third-party sites not owned by Huron.

We belong to ad networks that may use your browsing activity across participating websites to show you interest-based advertisements on those websites. While you can disable cookies using your web browser, our Site does not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org).

Your Consent. In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, organizations, or individuals outside of Huron when we have your consent to do so.

Legal Proceedings. We will share personal information with third party companies, organizations, or individuals outside of Huron if we have a good-faith belief that access, use, preservation, or disclosure of the information is reasonably necessary to:

  • Meet any applicable law, regulation, subpoena, legal process, or enforceable governmental request.
  • Enforce applicable Terms of Use and other agreement, including investigation of potential violations.
  • Detect, prevent, or otherwise address fraud, security, or technical issues.
  • Protect against harm to the rights, property, or safety of Huron, our users, customers, or the public as required or permitted by law.

Transfer in the Event of Sale or Change of Control. If the ownership of all or substantially all of our business changes or we otherwise transfer assets relating to our business or the Site to a third party, such as by merger, acquisition, bankruptcy proceeding, or otherwise, we may transfer or sell your personal information to the new owner. In such a case, unless permitted otherwise by applicable law, your information would remain subject to the promises made in the applicable privacy policy unless you agree differently.

04

Access to Your Information and Choices

You can access and update certain information we have relating to your online account by signing into your account and going to the My Account section of our Site. If you have questions about personal information we have about you or need to update your information, you can Contact Us or email us at help@usehuron.com. You can opt-out of receiving marketing and promotional emails from Huron by using the opt-out or unsubscribe feature contained in the emails and you may opt-out of receiving promotional Text Messages from us, by replying “STOP” to any such message.

You can close your online account by deleting your account under the My Account section of our Site. [** NTD: Confirm. **] If you close your account, we will no longer use your online account information or share it with third parties. We may, however, retain a copy of the information for archival purposes, and to avoid identity theft or fraud.

05

Security of Your Information

We use industry standard physical, technical, and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not one hundred percent (100%) secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. It is your responsibility to protect the security of your login information. Please note that emails and other communications you send to us through our Site are not encrypted, and we strongly advise you not to communicate any confidential information through these means.

06

Consent to Processing of Personal Data in United States

This Site and Services are not intended for and are not directed to residents of the European Union. By using and accessing our Site, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.

07

Changes to Our Privacy Policy

Our Privacy Policy may change from time to time. We will not reduce your rights under this Privacy Policy without your consent in accordance with applicable law. We will post any privacy policy changes on this page and, if the changes are significant, we will provide a more prominent notice (including, for certain services, email notification of privacy policy changes). We will also keep prior versions of this Privacy Policy in an archive for your review.

08

Questions and How Contact Us

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy or otherwise need to contact us, please Contact Us , email us at help@usehuron.com, call us at (513) 909-4426, or contact us by U.S. postal mail at the following address:

Middle West Enterprises, Inc.
Attn:
303 Spring St.
New York, NY 10013

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