The Story Behind Huron

Men Have Been Using Skincare That Wasn’t Designed for Their Skin

One co-founder grew up with bad skin and couldn't find anything that worked. The other spent nearly three decades developing skincare for the world's best beauty brands. Together, they built Huron.

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“

I was investing in some of the best beauty brands in the world… while torturing my own skin with whatever I could find at Walgreens.

— Matt Mullenax, Co-Founder, Huron

Why We Built Huron

Guys Deserved Better. So We Built It.

Matt Mullenax grew up with bad skin. He tried everything — hundreds of products, 2 rounds of Accutane, every listicle GQ ever published. Nothing stuck.

Meanwhile, as an investor, he was evaluating some of the most innovative beauty brands in the world — brands with better ingredients, better stories, and clearly better results. None of them were for guys.

Then he met Matt Teri. Matt had spent nearly three decades running product development for Estée Lauder, building products for brands like Lab Series and Tom Ford Beauty. He knew exactly how to formulate for skin — and he knew men's skin was different.

Together, they built what they both wished had existed: Huron. Clean ingredients. No fillers. No borrowed formulas. Products actually designed around men's skin.

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Peer-Reviewed Research

Gender-Linked Differences in Human Skin

Journal of Dermatological Science, 2009 — co-authored by Huron co-founder Matthew Teri while at Estée Lauder Companies.

Men produce more than 4× more sebum than women — leading to larger pores and different cleansing needs.
Men's skin is measurably thicker and responds differently to ingredients and formulations.
Men sweat up to 40% more, creating different microflora and odor dynamics.
Most skincare is designed around women's skin — a clear gap the research identifies.

We took all the bad stuff from ours

  • ✓

    Zero phthalates, parabens or sulfates. It says so right on the label.
  • ✓

    Designer scent, phthalate-free. Built by the perfumers behind Tom Ford scents, without the cheap fixatives.
  • ✓

    Ingredients with a job. Vitamin B5. Witch hazel. Shea butter. The budget goes into the formula, not the fillers.
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What we put in instead

Six ingredients doing the jobs the junk never did.

Vitamin B5
Vitamin B5
In the body wash
Pulls moisture into your skin and keeps it there. It's why your skin stops feeling tight after showers.
Witch Hazel
Witch Hazel
In the body wash
A natural deodorizer. It goes after the bacteria that make you smell, instead of covering them up.
Eucalyptus Oil
Eucalyptus Oil
In the body wash
The crisp, clean one. That spa-steam feeling when you first lather up.
Coconut Oil
Coconut Oil
In the body wash
The classic. Cleans gently and leaves skin soft instead of squeaky and stripped.
Biotin
Biotin
In the shampoo
The hair one. Supports hair growth with every wash.
Menthol
Menthol
In the body wash
The wake-up. A clean cooling kick that makes the morning shower actually start the morning.
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Real customers. Real results.

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Front view of Fave Four Bundle showing Huron shampoo, conditioner, body wash, and deodorant in Sea Salt and Driftwood scent on a light gray background
★★★★★ 4.6 · 15,000+ verified reviews

The Fave Four

BODY WASH | DEODORANT | SHAMPOO | CONDITIONER

Scent
Phthalate-free Paraben-free Sulfate-free
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